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15. How long we retain your data

Some of the information you provide to us will be necessary to carry out repeated tasks, such as verifying your identity or payment details when signing in to use an account, providing our services to you or when you are using an online checkout. We will keep this information for as long as you remain a registered user of any of our sites and for so long as reasonably necessary. After this time, we may need to hold your personal data in order to meet our financial obligations or identify or resolve issues or causes of action. If your account is inactive for more than ten years and you are no longer paying for a service, we reserve the right to delete any information you have provided to us, including all information in your family tree, unless we are otherwise required or authorised by law to retain the information.

When it comes to AI services, we retain limited operational metadata and prompt logs for a limited period of 30 days (e.g., timestamp, feature used, workspace/project identifier, request for the following purposes:

  • debugging and quality checks (if there are any errors or unexpected outputs);
  • detecting attempts to abuse or misuse the system (for example, via prompt manipulation in text fields such as notes);
  • evaluating the performance of the model and detecting performance degradation.

We only retain personal data processed through the Research Agent/Live Story for as long as necessary to support the feature and meet our legal and operational obligations.

 

AI prompts and logs: Information sent to our AI providers (including prompts and related metadata) is retained for a short period of 30 days for operational purposes (such as monitoring, troubleshooting, and preventing misuse), after which it is deleted.

AI-generated outputs: Suggestions produced by the Research Agent (such as recommended articles or records) or generated Life Story drafts may be stored within your Workspace so you can review them over time. These remain available for as long as your Workspace exists or until you delete them.

AI service providers: Our AI providers may temporarily process and retain request and response data for limited purposes such as security and service reliability, in line with their enterprise contractual terms. We ensure that appropriate safeguards are in place and that data is not used to train their models.

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